Value Propositions - Scope to Differentiate

If you have some spare time on your hands, @chuckfrey has posted an interesting review of a book that outlines 11 potential models for creating new value propositions that create value for customers.  These models can form a base from which to look at things from the customers viewpoint.  He outlines the 11 areas to consider:

1. Newness
2. Performance
3. Customisation
4. Getting the job done
5. Design
6. Brand/status
7. Price
8. Cost reduction
9. Risk reduction
10. Accessibility
11. Convenience/usability

These 11 starting points can certainly serve as great memory joggers when trying to define your own unique customer value proposition.  If you want to read further - his posting is here.