Engaging with social networks = United Breaks Guitars

Anybody that follows trends on social networks has probably heard of Dave Carroll and his YouTube video about United Airlines and their treatment of his guitar.  Yes, it is an interesting story that demonstrates the power of social networks (and the fact that YouTube viewers appreciate a really good video), but there are some real lessons to be learned as well.

If you have not seen it - then have a look below. Within a week of it being uploaded it had more than three million hits and the mainstream media had picked it up - CNN, The Wall Street Journal, BBC, CBS, and many other print and electronic outlets.