Today, most (if not all) vendors in the software, hardware and telecoms world are still working through the impact on their products and revenues that the shift to "cloud" is going to have in the short, medium and longer term. This is certainly the case with the big vendors that are used to shifting "tin" and software licenses.
This shift has to change the way that everybody that involved in product development looks at how they build their product offering. The big difference is that the customer journey now becomes really important, simply because the customer service experience will be potentially that single element that enables you to differentiate your offer from the competitions.
This shift has to change the way that everybody that involved in product development looks at how they build their product offering. The big difference is that the customer journey now becomes really important, simply because the customer service experience will be potentially that single element that enables you to differentiate your offer from the competitions.
