Quite often in the midst of a what seems to be a vast amount of reading that it standard for any student, the odd article resonates and sticks in your head.
I came across one of these today ... " Just because you can doesn't mean that you should" on HBR. It has a really simple but profound message that is captured in the title.
Add this pearl of wisdom to your management mantra and you have a really useful governor to keep you on the straight and narrow. No matter how senior you are in the organisation - this article is relevant to every single decision that needs to be made.
Worth a read.
3V's are key for a Successful Customer Focused Strategy
Strategists will be aware of all the usual models: Porters 5 Forces, Ansoff’s Matrix; BCG’s Growth-Share Matrix; 7S McKinsey Model, PEST(LE) model; SWOT analysis; IDIC (Peppers & Rogers) etc. Maz Iqbal in a blog post puts forward the notion that the 3 V's of Vision, Value and Value Proposition are potentially another framework that is relevant and could be used.
He argues that having a vision is key: "The power of a Vision Statement lies in its ability to enroll a diversity of actors (Tops, Middles, Bottoms, Customers, Suppliers...) in an inspiring point of view on the future such that they co-operate in moving towards and creating that future." The point that he makes about taking the different stakeholders along with you is an important one.
He goes on to argue that values are "real - authentic" and "act both as guides and as constraints on what you will and will not do and how you will conduct yourself". They have "another advantage, they allow you to find / attract value chain partners", again having partners that share the same values is pretty fundamental.
Finally he concludes that "If you get the Value Proposition right then you will attract hordes of customers. If you actually deliver on the Value Proposition – the customer experience delivers the value proposition – then you will keep customers and they will get more customers for you through word of mouth."
It makes sense, anything to add?
(you can read the blog post here.)
He argues that having a vision is key: "The power of a Vision Statement lies in its ability to enroll a diversity of actors (Tops, Middles, Bottoms, Customers, Suppliers...) in an inspiring point of view on the future such that they co-operate in moving towards and creating that future." The point that he makes about taking the different stakeholders along with you is an important one.
He goes on to argue that values are "real - authentic" and "act both as guides and as constraints on what you will and will not do and how you will conduct yourself". They have "another advantage, they allow you to find / attract value chain partners", again having partners that share the same values is pretty fundamental.
Finally he concludes that "If you get the Value Proposition right then you will attract hordes of customers. If you actually deliver on the Value Proposition – the customer experience delivers the value proposition – then you will keep customers and they will get more customers for you through word of mouth."
It makes sense, anything to add?
(you can read the blog post here.)
Idiot! You can't disconnect your Value Proposition, Corporate Vision and Personal Freedom!
There is a powerful talk by Simon Sinek on TED that outlines his reasoning why there is a case for communicating your value proposition from the inside out: talk about what your company vision is, before you discuss the specifics of the product value proposition, and what you do.
As I have outlined before, the reason for bringing a specific product to market and understanding exactly what the problem is that you are trying to solve is fundamental. If you cannot answer the simple question of what the problem is that you are solving, then "Houston, we have a problem".
Doodling is an incredibly powerful thinking tool
It is probably fair to say that most of us consider doodling an activity that we do when we our minds wander. But in reality, it seems to be a preemptive measure to stop us from losing focus - this is the argument that is put forward by Sunni Brown in a short TED presentation.
If you have 5 minutes and just need focus on something else, then it's certainly worth a watch.
If you have 5 minutes and just need focus on something else, then it's certainly worth a watch.
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