Anybody that follows trends on social networks has probably heard of Dave Carroll and his YouTube video about United Airlines and their treatment of his guitar. Yes, it is an interesting story that demonstrates the power of social networks (and the fact that YouTube viewers appreciate a really good video), but there are some real lessons to be learned as well.
If you have not seen it - then have a look below. Within a week of it being uploaded it had more than three million hits and the mainstream media had picked it up - CNN, The Wall Street Journal, BBC, CBS, and many other print and electronic outlets.
Showing posts with label CEO. Show all posts
Showing posts with label CEO. Show all posts
You only have a Scale of 1: Why org's should consider cloud solutions
Recently there have been a number of occasions when I have been asked to explain what the potential benefits are for an enterprise organisation of a "cloud" deployment over a typical enterprise CPE (customer premises equipment) deployment. There is so much hype, and marketing generated positioning that tries to pretend that it is a complex value proposition, where in reality the answer is fairly simple ... simple common sense I think.
Firstly, the value proposition for "cloud" and its potential benefits are not complex (that does not necessarily mean that the techniology underneath is not); and secondly the difference between an in-house controlled CPE deployment and a cloud based deployment can simply be articulated as one of scale. If one is deploying an in-house CPE solution, no matter how small or large the organisation, the only economy of scale benefit that can be gained is directly related to the size of your organisation .. the level of aggregation is always 1.
Firstly, the value proposition for "cloud" and its potential benefits are not complex (that does not necessarily mean that the techniology underneath is not); and secondly the difference between an in-house controlled CPE deployment and a cloud based deployment can simply be articulated as one of scale. If one is deploying an in-house CPE solution, no matter how small or large the organisation, the only economy of scale benefit that can be gained is directly related to the size of your organisation .. the level of aggregation is always 1.
Stakeholder Interests Have to be Balanced
One of the things that I have been trying to do is understand exactly what is required when doing due diligence on a company, whether it is well established or a startup.
Part of that evaluation is undoubtadly understanding why the organisation exists, what the problem is that it solves, and whether its value proposition resonates, but there is another dimension which is equally important - how it approaches the management of its various stakeholders.
While I was researching the topic I came across this article by Charles J. Fombrun on Forbes.com about How To Restore Your Company's Reputation which describes why some organisations have suffered because they have paid more attention to short term financial results than longer term value. The article identifies 7 key indicators that need to be addressed:
Part of that evaluation is undoubtadly understanding why the organisation exists, what the problem is that it solves, and whether its value proposition resonates, but there is another dimension which is equally important - how it approaches the management of its various stakeholders.
While I was researching the topic I came across this article by Charles J. Fombrun on Forbes.com about How To Restore Your Company's Reputation which describes why some organisations have suffered because they have paid more attention to short term financial results than longer term value. The article identifies 7 key indicators that need to be addressed:
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