I came across what at first look seemed to be just some psycho mumbo jumbo. On reflection, it turned out to be a really thought provoking post (on the The Emotion Machine blog) about how smart decision making can be adversely affected by innate biases that we may or not be aware of.
Simply speaking, these biases can and probably will inhibit our ability to make rational and intelligent decisions. In my book, this is something that every product manager needs to be aware of - especially when considering strategic options/alternatives.
