Idiot! You can't disconnect your Value Proposition, Corporate Vision and Personal Freedom!

There is a powerful talk by Simon Sinek on TED that outlines his reasoning why there is a case for communicating your value proposition from the inside out:  talk about what your company vision is, before you discuss the specifics of the product value proposition, and what you do.

As I have outlined before, the reason for bringing a specific product to market and understanding exactly what the problem is that you are trying to solve is fundamental.  If you cannot answer the simple question of what the problem is that you are solving, then "Houston, we have a problem".